Business Strategy Online Courses for UT Arlington Students

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Welcome to Course 2 of the E-Marketing Specialization: Strategies for Converting and Retaining Customers Online. In this course, we will begin with an introduction to Search Engine Marketing. We will then explore elements of an effective marketing campaign, landing pages, and strategies for...
Growing a business needs a dynamic set of skills, ranging from leadership, employee management, strategy, planning, finance, accounting, ethics, accountability, and profitability. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty, this...
The International Business specialization is for learners who would like a thorough understanding of international business concepts, tools, and applications. This knowledge can be employed to advance in your current work, to prepare for international jobs and careers, and to generally understand...
Become an adaptable leader, ready to face the challenges of the disrupted workplace. This Specialization will equip you with the skills to lead and navigate the ever-changing global environment we now work in. Through four themed courses you will: learn how to motivate staff with meaningful work...
Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. In this course, developed at the Darden School of Business at the University of Virginia, top-ranked faculty will help you explore the underlying theory and...
This course will be the final course in the Global Procurement and Sourcing Specialization. We will covering three things: First, there will be a final set of readings of articles that are looking at the future of Strategic Procurement and Sourcing. While many of the articles differ in their...
This course will provide a detailed overview of a Strategic Sourcing Process (7 step Process): Profile the Category, Develop a Category Sourcing Strategy, Generate Supplier Profile, Choose Competitive Selection or Supplier Development, Select Supplier(s) and Negotiate, Implement, Continuous...
Blockchain is poised to transform every industry and managerial function-redefining the ways we transact online, share ideas, and manage workflows. It\'s a new technology that every business professional needs to understand. This four-course Specialization introduces you to the world of...
AI is transforming the practice of medicine. It\'s helping doctors diagnose patients more accurately, make predictions about patients\' future health, and recommend better treatments. This Specialization will give you practical experience in applying machine learning to concrete problems in...
The world of business strategy is in transition. What used to work doesn\'t anymore - not necessarily. This course prepares you to think strategically in an age when companies like Apple, Google, and Microsoft have become more valuable (in market cap terms) than companies like Exxon. Today,...
In this course, you will learn how to use strategic marketing and personal branding techniques for designing, enhancing, and promoting your professional image. Acting as \"your own Chief Executive Officer\" (P. Drucker), you will learn how to use relationship and network marketing and impression...
Avoid the pitfalls of strategy planning and execution with the tools and skills from this course. In this course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, you\'ll learn the pillars of strategy execution-analysis, formulation, and...
What is innovation management? How do firms bring in new business models and get new products and services to the market? Go on a nine-week journey through innovation management concepts, theories of idea generation, selection, strategy formulation and implementation in this MOOC in Innovation...
Strategic Organization Design will introduce new topics and modules with even more real world examples and opportunities for student interaction than its predecessors Competitive Strategy ({externalLink} text=\"Strategic Organization Design\" ...
Machine learning reinvents industries and runs the world. Harvard Business Review calls it \"the most important general-purpose technology of our era.\" But while there are so many how-to courses for hands-on techies, there are practically none that also serve the business leadership of machine...
In this specialization, we seek to address the developments of what it means to be creative. The three courses in this specialization will push the boundaries of the idea of \"creative artifacts\" in this multidisciplinary field. These courses are designed for those with technical backgrounds who...
This specialization is intended for students who wish to use machine language to analyze and predict product usage and other similar tasks. There is no specific prerequisite but some general knowledge of supply chain will be helpful, as well as general statistics and calculus.Created by:...
Intellectual property is the currency of the tech world. The pharmaceutical patent for Lipitor generated over $100 billion in revenue, the copyright for the Harry Potter franchise has generated over $25 billion to date, and the trademarked brands of the world\'s largest tech companies now eclipse...
This specialization is intended for students, working professionals, entrepreneurs, and intrapreneurs looking to learn more about strategies and tools to run an effective social business. Practitioners and theorists at Yunus Social Business Fund Bengaluru (YSBFB) brings with themselves decades of...
AI is not only for engineers. If you want your organization to become better at using AI, this is the course to tell everyone-especially your non-technical colleagues-to take. In this course, you will learn: - The meaning behind common AI terminology, including neural networks, machine learning,...

Business Strategy Online Courses for UT Arlington Students

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